Email marketing is one of the most powerful ways to build your brand, close the sale, increase conversion rates, sell to affiliate lists, and much much more.
Statistics vary but some studies have shown email marketing to bring in more than 20 times the actual cost of the campaign.
Of course this all depends on many different factors.
Your email list is one of the most important things to consider. Do the people on this list trust you? What is the source of this list? Do you have a good relationship with this list? Do you mail them consistently and regularly?
If you have a good relationship with your email list, you can offer them almost anything related to their topic of interest and a good percentage of your list will respond.
But it’s important to give your list the best quality content possible to build and keep their trust so they continue to open your emails and not dump you in the spam folder.
What is your offer?
Is your copy and sales writing compelling enough to pull people in and motivate them action?
For High Net Worth Donor prospects, it’s important to regularly give them high-quality content. They are ultra busy and you don’t want them to lose faith in you. Keep all of the email messages upbeat and pertinent to their main goals.
For example, most of the people we target have been cultivated personally before they got on our list. So there is already that built in trust. Therefore it is extra important to give these people the highest quality content possible in order not to break this trust.
We found that this demographic likes information to save them money so we often look for new strategies to help them do this.
We have a set menu of items we place in the marketing funnel to automate everything sequentially.
This helps us avoid too many repetitive tasks and can free up a lot of our time which is important to meet these people physically.
If you would like more information about some of the tools we use for our processes and automation, we have a free report you can get right now.
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