Marketing automation consists of strategies that use online tools to automate as many repetitive actions as possible.
This saves you lots of time, energy and resources.
The key is to have a working strategy that can help you put together the pieces you need for your automation tasks.
To get started, take a look at your marketing processes offline.
How do you get started with a new campaign?
What questions do you ask yourself and your team?
What do you know about your target donor?
Here at Capacity Fundraiser we focus on High Net Worth Donors so everything we do is based on this one potential target demographic and behavioral psychographic.
We first start with online tools to research this market.
If you are not familiar with online research tools, you can get started with the free keyword tool that Google provides. You can Google it to find it. You don’t need to pay anything to get started unless they have changed it. But you might need to add your credit card into their system before they allow you access.
Start looking for the keywords people are using to get information with this tool. You can take this data and use it as a basic foundation.
Please note that the data could be as old as 90 days old depending on which tool you are using so use this as a place to get started but once you are ready, graduate to new data provided by other types of tools.
Once you understand how your target demographic is behaving online, you’ll have a better idea of how to approach the people in this market.
The next step is to put together a marketing funnel which is a sequential series of emails that you send out to people to educate them and market to them.
In this marketing funnel you will have links to different pages on your site, news information, featured items, and of course your press kit. You will set this up in something called an autoresponder system.
All of this information you are giving to your prospects can remove you from the repetitive tasks of doing this manually. This will help streamline your marketing processes and you’ll have much more time to focus on actual meetings with donors.
Remember, your closing process consists of up to 80% marketing and 20% sales closes. It’s important that you save as much time and energy and let the online automation process do much of the work for you.
For more information about some of the tools we use in our marketing automation, click on the link below and get our free report which lists the tools we use and some productivity apps as well.
Click below to get it now.